Previously located in a 320sq ft store in The Boxyard, Landella has now been expanded to an 11,000 sq ft factory and retail store space on 15th Street between Sheridan and Yale in the former home of Chandler Materials.
The new Landella store will feature an expanded collection of bead and charm shapes, all made in the on-site machine shops.
Guests will enjoy live bead making and powder coating demonstrations while creating their own bracelet and necklace designs in the factory store that, as it turns out, is unique not just to Tulsa, but to the entire world:
"We are, to our knowledge, the only company in the world that makes powder-coated beads, and we are the only bead factory of any sort in the entire nation. There are litterally no other bead facories in the USA, just Landella. We've also created an amazing magnetic clasp that is bar-none, the best version of this type of product available on the market today. It truly is an Oklahoma original," explains Nate McPherson, Landella's co-founder.
"At first it might seem surprising to learn that all of the hot fashion jewelry brands on the market today like Kendra Scott, Rustic Cuff, Stella and Dot, etc., source every single one of their items from China. Just go into the Kendra Scott store and look at any tag. They all say MADE IN CHINA. There are virtually NO major fashion jewelry lines that are actually fabricated in the USA, but this makes sense because, again, there are no manufacturing companies here. We want to change that," Nate explains.
"Landella is built on the belief that if you're going to buy something you don't need, it really should be made in the USA. Of course we can all say we want to buy American and shop local, but that’s not an option if there are no factories here. On the off chance there is an American maker, their goods are typically priced far beyond reach for most of us—you’re never going to find a pair of American made jeans for $40, for example. We are extremely proud of the fact that our bracelet collection has a starting price of $17.50 and with a quality that absolutely NO other attainably priced fashion jewelry brand can even begin to compare to," Nate boasts.
Future plans for the new Tulsa bead store include a custom charm bar, an event space for bead parties, and an on-site mixing room where customers can order custom scented body lotions, soaps, and scrubs.
“With a total of 39 rooms, we have a lot of space to work with. We plan to remodel the rooms in stages and offer these added products and experiences as we grow, and as traffic dictates. One of the things about Tulsa that’s frustrating for all of us is the amount of abandoned and empty commercial real estate, so we are excited to be able to breathe new life into this structure and help change that about our city. The building has some great mid century design touches that make it unique, and it is in an extremely easy to access location on a well trafficed street, it just needs a little TLC,” Nate explains.
The new Landella Factory Store is located at 5805 E 15th Street, across from ONG and open Wednesday through Saturday from 11-6.
Visit Landella.com for more info and to view the totally made-in-Tulsa collection.